Marketplace advertising is interesting for three reasons. First of all, marketplace advertising offers a great return on advertising spend. On average our return on advertising spend (ROAS) on marketplaces is 700% (7:1). Secondly, marketplace advertising offers a great way to increase awareness, because marketplaces are an important entry point in the customer journey. For example, in the US more 60% of all product searches start at Amazon. Finally, marketplace advertising can help you to gain marketshare at the expense of competitors. You can show your ads directly at the product pages of your main competitors.
Convinced? Continue reading and find out how we can help your brand.
1: Advertising Strategy
During a free intake we’d love to hear more about your products, your brand, your brand’s positioning, and your goals. Subsequently, we analyse the competition. Then, together, we determine the best way for you to advertise your brands and products.
2: Optimize Listings
Even the best advertising campaign won’t boost your sales if your conversion rate is zero. Therefore, depending on your budget, we optimize your product listings and branded content (a+ content + store front) before we start advertising. Optimized listings include great visuals, right texts and keywords targeting the right keywords.
Amazon offers a multitude of ways to advertise. Depending on the advertising strategy, we select the best ways that help you reach your goals fastest.
4. Test & Improve
Our data driven approach to marketing helps us to continuously test and improve the ads we created. In addition, we constantly fine tune the allocation of your advertising budget such that your budget is invested in the ads that give you the greatest bang for you buck. If your advertising goal is to maximize profits, then we also track each ads profitability. Is an ad unprofitable? Then we switch is off. Hence, marketing is an investment and not a cost.